COURTESY CAMPAIGN
A series of illustrations for Belgian Rails hanging in trains and trainstations, to motivate and thank people for doing the right thing.
CREDITS:
• Client: NMBS (Belgian Rails)
• Agency: FamousGrey
• Production: Partly Fiction
• Art Direction & Design: Kristof Luyckx
• 3D production: Xiola (Shana Vandercruysse, Jan Snoekx, Vincent Jorissen)
"Thanks Thierry. And everyone who keeps the train platforms smokefree."
"Thanks Rafaël. And everyone who doesn't leave their luggage in the aisle."
"Welcome Michael. And everyone riding with us."
"Thanks Yvo & Raoul. And everyone who doesn't put his music too loud."
"Thanks Lore. And everyone who gives up their place to those who need it."
Thanks Tina. And everyone who aims his garbage in the bin."
"Thanks Karen. And everyone who lets the others get out first.
